Saints on MNF: 2nd Largest Cable Audience

The final ratings released Wednesday, according to the Times-Picayune, show the Saints/Patriots game fell just short of the record set during the October 5th MNF broadcast between the Vikings and Packers. That game drew 21.8 million viewers. Monday’s game in the Superdome attracted 21.4 million viewers.

However, the Saints/Patriots game was the most-watched prime-time program nationally, broadcast or cable, during the past two weeks.

Click here for yesterday’s story about the preliminary numbers released Tuesday.

MNF Ratings Huge for WDSU

WDSU was the station of choice for New Orleans-area viewers to watch Monday night’s Saints/Patriots showdown in the Superdome. The game, broadcast nationally by ESPN, was shown locally by WDSU, which bought the rights to air the game. Not only did the game itself draw exceptionally well, but our pre-game and post-game shows easily outdrew ESPN’s programming.

The Times-Picayune’s Dave Walker writes, “Most New Orleans viewers chose WDSU (43.4 rating/54.4 share) over ESPN (23.3/29.3), with the game driving large audiences to the local station’s pre-game (20.2 rating) and post-game (29.6) specials.”

The combined rating for the game on ESPN and WDSU was 66.7, with each rating point representing about 6,340 homes.

The combined share measurement for Monday’s game, representing the viewership percentage in homes with a TV set in use, was 83.7.

Once the final numbers are determined today, Monday’s game could end being the most-watched program in the history of cable.

Saints Gameday

Monday night. Patriots/Saints. The Superdome.

It’s the biggest game of the season, and possibly the biggest in franchise history. Can’t wait.

Be sure to watch the WDSU pre and post-game shows, as well as the game on WDSU. Coverage begins at 6 p.m live from the Superdome.

Check back here throughout the evening for updates and follow me on twitter for in-game tweets.

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