WLBT-TV Weather Legend Passes Away

woodie

Woodie Assaf and wife Ruby at their home in Raymond, Miss. two years ago | The Clarion Ledger

Woodie Assaf, the longest-serving TV weatherman in the nation, died yesterday. He was 92. Assaf worked at WLBT-TV in Jackson, Miss. from its inception in 1953 until 2001.

I had the pleasure of working with Woodie at WLBT from 1998-1999. He was a warm, funny man who did not take himself too seriously. One of the things I remember most about his weather segments was that he never confused himself with a certified meteorologist. Woodie, with a National Weather Service printout in hand, would always present the forecast by beginning with, “The weatherman says…”

He laid things out in a clear, simple, folksy way and the viewers loved him. Everyone knew Woodie, because he did a little bit of everything over the years.  Besides doing the weather, he was also an announcer, the sports director and a commercial pitchman.

He always had a kind word to say in the hallway and liked to talk sports. I remember he had a great office with a refrigerator full of magnets and pictures collected over the years.

Woodie was truly a throwback, an old school TV personality. There aren’t many of those left. I’m thankful I had the opportunity to know and work with Woodie.

Here is today’s coverage of Woodie Assaf’s death:

> Salute to Woodie Video Tribute (A must-watch) | WLBT
> Woodie Assaf Dies | WLBT
> Woodie Assaf Dies at 92 | The Clarion Ledger
> State Mourns Death of Woodie Assaf | The Hattiesburg American

Comments

  1. Wilson Stribling says:

    Scott, you’re right-on about Woodie not taking himself too seriously. He was of a different generation of TV folks. His look and his voice were so distinctive, and he was in place for so long, that he became a real fixture, part of the “flavor of home.” “Wow, he’s still at it,” was a common reaction of folks who’d moved away and come back, college students who returned home, etc. And they were all glad to see and hear him again.

  2. He was just fun to be around, listen to and watch. All those idiosyncrasies made him unforgettable. And I only worked with him for a year.