WDSU Morning News: Viewership Grows

The Times-Picayune / John McCusker

Dave Walker penned a nice article about the WDSU morning news in Sunday’s Times-Picayune. He also wrote about the morning broadcasts on WWL, WGNO and WVUE.

Below is an excerpt from the WDSU morning news write-up:

As for WDSU’s August expansion to 4:30 a.m., more than a dozen Hearst stations have added a similar earlier-than-early newscast, but it’s an especially good fit in New Orleans.

More than 30 percent of local homes have a TV turned on at that hour on average.

“Which is remarkable when you think about it: Almost one-third of all homes have a TV on somewhere, ” (news director Jonathan) Shelley said. “In this market in particular, there is a consistent audience available at 4:30 a.m.”

The new newscast averaged a 2.2 rating in November (with each rating point representing about 6,360 homes) compared with a 1.6 for “Early Today” in the same time slot a year ago. More importantly, as a lead-in it helped boost the station’s 5 a.m. hour from a 3.0 to a 3.7.

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Comments

  1. i njoyed hanging with u guys during the storm such GREAT COMPANY and very informative