New Orleans Ratings Race

WDSU’s promo proclaiming it is “Louisiana’s NEW News Leader” seems to be ruffling some feathers at the other stations in New Orleans. The results of the July ratings period show that WDSU won at 4, 5 & 6 p.m. in the 25-54 key demographic, the age group most important to advertisers.

In an article in today’s T-P, WWL’s general manager says, “I think ’DSU is grasping at straws. The simple fact is that more people watch our television station for news than theirs.”

That is a fact. WWL still has more total viewers than any station in the market. But here’s another fact — WWL hadn’t lost a newscast in any way shape or form in generations. When it happens, as it did in July, it’s news. It’s not grasping at straws. WWL’s stranglehold on this market isn’t nearly what it once was, and the news race is the tightest it’s been in decades.

The November ratings period begins October 27th. Buckle up.

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