WDSU wins 6 p.m. newscast in May for the first time in decades

WDSU’s 6 p.m. newscast boasted the most-watched local weekday news at the conclusion of the May sweeps period. Here’s the write-up from NOLA.com.

News teams assemble and compete to “Save the Coast”

A call was put out for for local media members to get together at the Pelicans facility on Airline Drive to compete for Coast-saving supremacy.

In the News: New Orleans’ May Ratings Results

The T-P’s Dave Walker takes a look at the recently completed May ratings period, during which all WDSU newscasts except one showed ratings gains year-to-year.

New Orleans Ratings Race: November

The T-P’s Dave Walker writes about the recently concluded November sweeps period and the continued audience decline for WWL in most time slots. Also, a look back at May’s results.

New Orleans Ratings Race: November

In the recently concluded November sweeps period, WDSU showed year-to-year growth in newscasts at 5 a.m., 4 p.m., 5 p.m. and 6 p.m. WDSU News at 4 registered a 4.6 rating, up more than a full point from last November. Here’s the full story from the T-P.

New Orleans Ratings Race

WDSU’s promo proclaiming it is “Louisiana’s NEW News Leader” seems to be ruffling some feathers at the other stations in New Orleans. The results of the July ratings period show that WDSU won at 4, 5 & 6 p.m. in the 25-54 key demographic, the age group most important to advertisers. In an article in […]

WDSU Morning News: Viewership Grows

Dave Walker penned a nice article about the WDSU morning news in Sunday’s Times-Picayune. He also wrote about the morning broadcasts on WWL, WGNO and WVUE. Below is an excerpt from the WDSU morning news write-up: As for WDSU’s August expansion to 4:30 a.m., more than a dozen Hearst stations have added a similar earlier-than-early […]

New Orleans Ratings Race

The Times-Picayune’s Dave Walker writes today about the recently-completed November ratings period. Here’s one paragraph of note: WDSU, otherwise saddled with NBC’s mostly lame prime-time, can claim success for its new 4 p.m. newscast, growing ratings a bit in the time slot from a 3.5 average for “Judge Judy” in November 2008 to a 3.6 […]