WDSU wins 6 p.m. newscast in May for the first time in decades

WDSU’s 6 p.m. newscast boasted the most-watched local weekday news at the conclusion of the May sweeps period. Here’s the write-up from NOLA.com.

News teams assemble and compete to “Save the Coast”

A call was put out for for local media members to get together at the Pelicans facility on Airline Drive to compete for Coast-saving supremacy.

In the News: New Orleans’ May Ratings Results

The T-P’s Dave Walker takes a look at the recently completed May ratings period, during which all WDSU newscasts except one showed ratings gains year-to-year.

New Orleans Ratings Race: November

The T-P’s Dave Walker writes about the recently concluded November sweeps period and the continued audience decline for WWL in most time slots. Also, a look back at May’s results.

New Orleans Media: News and Notes

Catching up on a few things here before the end of the year… It’s been a tough 2011 at WGNO-TV. Management laid off a friend of mine, Jessica Holly, and several other staffers just in time for Christmas. Terrible. Also, longtime WWL-TV feature reporter Frank Davis is semi-retiring. I wish him the best. I’ve never […]

New Orleans Ratings Race: November

In the recently concluded November sweeps period, WDSU showed year-to-year growth in newscasts at 5 a.m., 4 p.m., 5 p.m. and 6 p.m. WDSU News at 4 registered a 4.6 rating, up more than a full point from last November. Here’s the full story from the T-P.

New Orleans Ratings Race

WDSU’s promo proclaiming it is “Louisiana’s NEW News Leader” seems to be ruffling some feathers at the other stations in New Orleans. The results of the July ratings period show that WDSU won at 4, 5 & 6 p.m. in the 25-54 key demographic, the age group most important to advertisers. In an article in […]

WDSU News: Tops at 4, 5 & 6

Wow…the key demo numbers (adults 25-54) are out for July and — according to our research department — for the first time in at least 18 years, a TV station other than WWL (CBS) won newscasts within a ratings period. That’s kind of a big deal. WDSU News at 4, 5 & 6 finished number one […]

Susan Edwards Fundraiser

A fundraiser for former WWL-TV reporter Susan Edwards is Saturday night at Southport Music Hall. Edwards passed away last month after a battle with liver and lung cancer, but the fundraiser, planned before her death, goes on. She left behind a mountain of medical bills. “Make a Wish for Susie” begins at 7 p.m. and […]

WDSU Morning News: Viewership Grows

Dave Walker penned a nice article about the WDSU morning news in Sunday’s Times-Picayune. He also wrote about the morning broadcasts on WWL, WGNO and WVUE. Below is an excerpt from the WDSU morning news write-up: As for WDSU’s August expansion to 4:30 a.m., more than a dozen Hearst stations have added a similar earlier-than-early […]

New Orleans Ratings Race

The Times-Picayune’s Dave Walker writes today about the recently-completed November ratings period. Here’s one paragraph of note: WDSU, otherwise saddled with NBC’s mostly lame prime-time, can claim success for its new 4 p.m. newscast, growing ratings a bit in the time slot from a 3.5 average for “Judge Judy” in November 2008 to a 3.6 […]